Elevating a lifestlye of growth & adventure

The logo for Jera originates from the ancient Norse Futhark rune, "jera," which stands as a symbol for harvest. As a magazine that focuses on Jiu Jitsu and its lifestyle, this symbol of harvest is a reminder that the practitioner will reap what he sows, which is why the journey of Jiu Jitsu is a powerful one for many. The angular shape of the rune logo also exemplifies that the journey will contain peaks and valleys, both of which must be journeyed through in order to reach one’s fullest potential.